Handle by the Brim
Always pick up and place your hat by the front and back of the brim — never the crown — to preserve its shape.
Made to Last
Care Instructions
A Krown Kulture piece is crafted to be worn for years. A little care keeps your 100% Australian wool looking as regal as the day it arrived.
Day to Day
Everyday Care
Simple habits that keep your crown in its prime.
Store It Right
Rest it on a hat rack, hook, or in its box. Upside-down on the crown for soft styles to protect the brim.
Keep It Dry
Wool is naturally water-resistant. If it gets damp, let it air-dry at room temperature, away from direct heat.
Brush Often
Use a soft hat brush in a counter-clockwise motion to lift dust and keep the felt looking fresh.
Reshape with Steam
A little steam from a kettle relaxes the wool, so you can gently reshape the brim or crown by hand.
Rotate & Rest
Give a favourite a day off between wears so the wool can recover its shape and stay crisp.
When It Needs a Refresh
Spot-Cleaning, Step by Step
1
Brush
Remove surface dust with a soft brush, working counter-clockwise.
2
Spot Clean
Dab marks gently with a slightly damp cloth. Never soak the wool.
3
Steam
Hold briefly over steam to lift marks and relax the felt.
4
Reshape & Dry
Reshape by hand and let it air-dry on a flat surface or stand.
The Golden Rules
Do's & Don'ts
Do
- Store in a cool, dry place away from sunlight.
- Brush regularly to keep the felt clean.
- Use gentle steam to reshape when needed.
- Handle by the brim, front and back.
- Let a damp hat air-dry naturally.
Don't
- Machine wash, tumble dry, or submerge in water.
- Leave it in direct sun or a hot car.
- Grab or set it down by the crown.
- Use harsh chemicals or solvents.
- Store it crushed under heavier items.
Beyond the Hat
Tailored Menswear
Caring for your Krown Kulture suiting and wool garments.
Dry Clean Only
Have wool suits and jackets professionally dry-cleaned — sparingly, only when truly needed.
Steam, Don't Iron
Refresh garments with a steamer to release creases without flattening the weave.
Hang with Care
Store on shaped wooden hangers in a breathable garment bag to hold the tailoring.
Good to Know
Frequently Asked
Can my hat get wet?
Light rain is fine — wool is naturally water-resistant. If it gets wet, gently shake off excess water and let it air-dry at room temperature, away from radiators or direct heat.
How do I reshape my hat?
Hold it briefly over the steam from a kettle to relax the wool, then gently reshape the crown and brim with your hands. Let it cool and set before wearing.
Can I machine wash it?
Never. Machine washing, tumble drying, or submerging will ruin the shape and felt. Spot-clean only, following the steps above.
How should I pack my hat when travelling?
Loosely stuff the crown with tissue to help it hold shape, and carry it in a hat box where possible. For soft styles, pack it crown-down nestled in clothing — or simply wear it.
How do I store it long-term?
Clean and fully dry, kept in its box or on a stand in a cool, dry place away from sunlight and moisture. Avoid stacking anything on top.
Caring for your crown?
Questions about keeping your piece pristine? Our team is happy to help.
Contact Us